![]() Not only do search engines look at keywords, they judge the appropriateness and relevancy of the content to the search terms submitted by the user. ![]() Why is website visibility and search engine optimization ( SEO) important? Search engines, such as Google (which accounts for nearly two-thirds of all web searches in the U.S.)and Bing, use algorithms that analyze your website’s page content. If you have an online strategy for your business, you need website analysis tools to ensure your web pages are highly visible to your target market. As another example, if your SEM analytics show that customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.Website analysis tools help optimize your website, improve your search rankings, and drive more traffic to your website. For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page. Once you can delve into your ad analytics, and know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimize your campaign. ![]() Use Microsoft Advertising performance reports to measure campaign effectiveness and interpret the numbers.Įxplore Webmaster Tools to learn about the traffic coming to your site and understand where to adjust for better ROI. ![]() To do this, Microsoft Advertising provides Web Analytics tools and resources to help you improve your search campaigns.Īdd customer tracking to your website and integrate it with your Microsoft Advertising account to see what happens after customers click your ad. ![]() Microsoft PromoteIQ Microsoft PromoteIQ. ![]()
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